Fine Jewellery D2C Brand – “Amara Gold”

➤  Client Background

• Fast-growing online-only jewelry brand focused on everyday fine gold collections for urban women aged 25-40.

➤  Problem Statement

• High CAC (₹1,850+)

• Low website conversion rate (0.85%)

• Abandoned cart recovery under 25%

• Poor ROI from Meta campaigns
  
  

➤  Zantera's Strategy

• Built a full-funnel paid media strategy (Google + Meta)

• Leveraged UGC & influencer campaigns to build trust

• Launched urgency-based retargeting with offer countdowns

• Redesigned landing pages with testimonials, CTAs, and cleaner navigation

• Set up cart abandonment flows & WhatsApp retargeting
  
  

➤  Before vs After Metrics

• The customer acquisition cost (CAC) was significantly reduced from ₹2,200 to ₹976, reflecting a far more cost-effective lead conversion strategy.

• The website conversion rate improved notably, rising from just 0.85% to 2.4%, indicating better on-site experience and higher purchase intent.

• The return on ad spend (ROAS) more than doubled, increasing from 1.8x to 4.3x, showcasing strong campaign profitability and performance.

• The abandoned cart recovery rate rose sharply from 23% to 68%, driven by targeted retargeting and optimized checkout journeys.

• Social media engagement grew from 1.2% to 4.9%, highlighting improved content resonance and brand interaction.

➤  Performance Highlights

• Revenue saw a remarkable growth of 110%, driven by stronger conversion and campaign performance.

• Customer Acquisition Cost (CAC) was reduced by 47.6%, improving overall cost-efficiency.

• Website traffic experienced a sharp rise of 150%, reflecting increased visibility and interest.

• Return on Ad Spend (ROAS) grew by 139%, showcasing significantly higher returns from paid media efforts.

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