The Rise of PLG (Product-Led Growth): Can It Work for Service Businesses?

In recent years, Product-Led Growth (PLG) has evolved from a Silicon Valley buzzword to a mainstream growth strategy used by some of the world’s fastest-scaling companies. Giants like Slack, Zoom, Notion, and Canva have cracked the code growing revenue exponentially by letting the product sell itself.

But as PLG takes over the SaaS landscape, one question is gaining traction in boardrooms and strategy decks alike:

What Is Product-Led Growth (PLG)?

Product-Led Growth is a go-to-market model where the product itself becomes the primary driver of customer acquisition, conversion, and retention. Instead of relying heavily on sales-led or marketing-led funnels, PLG businesses let users experience value through free trials, freemium models, self-onboarding, and usage-based expansion.

Key traits of PLG:

• Frictionless onboarding

• Freemium or free trial offerings

• Self-serve product experiences

• In-product engagement and upsell flows

Download the report today for more details and analysis on the career opportunities for content marketers.

Key Highlights